From multi-brand to a real-estate platform
Re-engineering of fragmented multi-brand experiences to a unified portal that serves every need, from investors to first-time home buyers.
Client
Dewaele Vastgoedgroep
Industry
Real estate
Timeline
4 months
Services Delivered
UX/UI Design
Client
Dewaele Vastgoedgroep
Industry
Real estate
Timeline
4 months
Services Delivered
UX/UI Design
A Visual Showcase
Discover the process
From challenge to solution: a visual breakdown.
A Visual Showcase
Discover the process
From challenge to solution: a visual breakdown.
The Briefing
Six brands.
One clear approach.
The context
Dewaele Vastgoedgroep spanned six separate websites and specialized brands—Turner, Van der Build, De Syndic, De Patrimonie, Soldandset.be, and Build&Boost. Each with its own positioning, target demographic, and visual style.
The challenge
Architect a single, consolidated digital ecosystem to replace six fragmented sites. The platform needed a shared design system and streamlined hierarchy to make the group feel modern and unified, while giving each sub-brand the visual flexibility to speak clearly to its own audience.
4
months
The full process, from blueprint sketching through design and development QA.
6
Brands unified
Turner, Van der Build, De Syndic, De Patrimonie, Soldandset.be and Build&Boost
The Briefing
Six brands.
One clear approach.
4
months
The full process, from blueprint sketching through design and development QA.
6
Brands unified
Turner, Van der Build, De Syndic, De Patrimonie, Soldandset.be and Build&Boost
The context
Dewaele Vastgoedgroep spanned six separate websites and specialized brands—Turner, Van der Build, De Syndic, De Patrimonie, Soldandset.be, and Build&Boost. Each with its own positioning, target demographic, and visual style.
The challenge
Architect a single, consolidated digital ecosystem to replace six fragmented sites. The platform needed a shared design system and streamlined hierarchy to make the group feel modern and unified, while giving each sub-brand the visual flexibility to speak clearly to its own audience.
Process & Methodology
From blueprint to handover in
4 months
Blueprint Sketching
Defining the structure and hierarchy of the unified platform before visual design began.
Design Thinking Sessions
Collaborative workshops to align the team around the new brand direction and customer journey.
User Interviews & Personas
Understanding the needs of the audience to shape a more intuitive and relevant experience.
Design Phase
Developing the visual system, page templates and interaction patterns for the new platform.
Handover & Development QA
Supporting implementation with design QA and handover to ensure the vision was delivered accurately.
Process & Methodology
From blueprint to handover in
4 months
Blueprint Sketching
Defining the structure and hierarchy of the unified platform before visual design began.
Design Thinking Sessions
Collaborative workshops to align the team around the new brand direction and customer journey.
User Interviews & Personas
Understanding the needs of the audience to shape a more intuitive and relevant experience.
Design Phase
Developing the visual system, page templates and interaction patterns for the new platform.
Handover & Development QA
Supporting implementation with design QA and handover to ensure the vision was delivered accurately.
The Deliverables
A digital platform
putting a strong focus on scalability.
A new Design System
A unified visual system that makes every digital touchpoint feel consistent and on-brand.
A customer-centric hub
By shifting to a digital-first platform, the experience offers clarity with reports, dashboards and transaction details.
A user-focused mindset
Putting the user at the center of each experience, allowing for testing and iteration to ensure the best possible outcome.
The Deliverables
A digital platform
putting a strong focus on scalability.
A new Design System
A unified visual system that makes every digital touchpoint feel consistent and on-brand.
A customer-centric hub
By shifting to a digital-first platform, the experience offers clarity with reports, dashboards and transaction details.
A user-focused mindset
Putting the user at the center of each experience, allowing for testing and iteration to ensure the best possible outcome.
Lessons Learned
Takeaways from this project
Start with the outcome
A clear outline of why integrating six separate brands is key to the success of the project. This manifesto becomes the core of important decisions throughout the lifecycle.
Keep stakeholders focused
Stand-ups and informal chats keep the stakeholders within the company aligned and the momentum of the project high. On a project this impactful, that was crucial to keep everyone on track.
Customers expect all the flexibility
When finding a home, the user expects quick and to-the-point information. The platform should support this journey in every way possible.
Set the right direction for the future
A rebranded platform is the starting point. A strong visual system is the foundation for future development and new features.
Stay involved. Even after handover.
Staying involved through handover and QA ensures the final implementation matches the intended vision.
Lessons Learned
Takeaways from this project
Start with the outcome
A clear outline of why integrating six separate brands is key to the success of the project. This manifesto becomes the core of important decisions throughout the lifecycle.
Keep stakeholders focused
Stand-ups and informal chats keep the stakeholders within the company aligned and the momentum of the project high. On a project this impactful, that was crucial to keep everyone on track.
Customers expect all the flexibility
When finding a home, the user expects quick and to-the-point information. The platform should support this journey in every way possible.
Set the right direction for the future
A rebranded platform is the starting point. A strong visual system is the foundation for future development and new features.
Stay involved. Even after handover.
Staying involved through handover and QA ensures the final implementation matches the intended vision.
Take your digital experience
to the next level
Get in touch to discover what we can do for you. You'll always speak directly with our team.
Take your digital experience
to the next level
Get in touch to discover what we can do for you. You'll always speak directly with our team.